Mission and Values

Our Vision

Since its foundation in 1986, LAR follows one goal – the development and manufacturing of environmental friendly technologies for the determination of water quality.

During decades we have created the broadest TOC analyzer product portfolio, that meet the toughest requirements in industry. Therefore, we see ourself as The TOC Company producing Innovative Water Solutions.

Our Mission

In order to pursue our goal of Innovative Water Solutions, we have defined four main pillars, that drives us: Innovation & High-Tech, Digitalization, Smart Products, and After Sales.

Innovation & High-Tech

  • Environmentally friendly measuring methods
  • Innovation leader in process water analytics

Smart Products

  • Expansion of networking components
  • Provision of a service backend, which promotes the exchange between customer and LAR


  • Building a technology infrastructure with a focus on the customer experience
  • Digitalization of internal processes

After Sales & Service

  • Wide range of services (on-site and remote)
  • Establishing long-term business relationships
  • Customers and partners appreciate us as a powerful partner

Our Values

Our team is the ❤ of our company. From all over the world, whether from a trade fair in America, a customer visit to South Africa, a service visit to China, or at our headquarters in Berlin, our team spends great things every day.
Our international team follows the core values that define who we are, guide our decisions and influence the way we work.
  • Do the right thing even when no one else is watching
  • Act with honesty and be consistent
  • Be self-aware


  • Make and keep commitments
  • Be credible, competent, and transparent with facts
  • Act with courage, candor, and compassion
  • We value our team members and their unique contributions, and we invest in their growth
  • Best team wins:  Insist on winning together with integrity
  • Insist on empowerment.  Be accountable and take ownership and responsibility.  Exercise shared risk
  • It’s a way of life rooted deep in our culture.  Focus on removing clutter, complexity, difficulties and the unnecessary from our products, processes, services, and most importantly from our thinking
  • Focus on the essentials that ‘move the needle’; that add real value to our business and to our customers
  • We make our products easy to make and use, and of higher quality and reliability.  We make our services customer-friendly.  We make our processes and work life employee-friendly


  • Exercise discipline and focus.  Customers challenge us, and we challenge ourselves, to continuously improve. We set the bar high for ourselves and each other
  • Make a positive impact.  We constantly strive to make things better in a meaningful way — for our company, our customers and the world
  • Build a legacy of greatness.  ​Our drive for continuous improvement keeps us ahead of our competitors, creating enduring value and lasting impact at a global scale
  • Innovation defines our future.  Focus on customer-back innovation and what adds real value to our customers.  We do not innovate in a vacuum
  • Innovation is our ultimate competitive differentiator
  • We improve or safeguard people’s lives by delivering technologies that matter.  By helping our customers achieve amazing things, we enhance quality of life around the world

Questions? We’re here to help.

LAR Process Analysers AG
Neuköllnische Allee 134
12057 Berlin